Chief Marketer
A Real Perspective From A Full Stack Marketer Turned Marketing & Technology Executive


Read my Story
  • Retail Employee Empowerment at RevUnit Recently, I wrote an article on the RevUnit blog about a topic I think is essential to business — Employee Empowerment. As a business leader, your primary objective is to grow the business. Growing businesses produce stable financials which in turn create jobs and sustain companies. The key to this growth is your #1 asset. […]
  • The challenge with gathering personal data It’s not easy being a marketer in the digital age. With so many data “opportunities” it’s difficult to find the line between helping you provide value to consumers and becoming manipulative and creepy.
  • Winning Retail Customers No matter what kind of business you run, the key to success is new customer acquisition.¬†Acquiring new customers is the life-blood of your business. It’s not enough though to acquire new customers.
  • Interruptions are the Spice of Life “Interruptions can be viewed as sources of irritation or opportunities for service, as moments lost or experience gained, as time wasted or horizons widened. They can annoy us or enrich us, get under our skin or give us a shot in the arm. Monopolize our minutes or spice our schedules, depending on our attitude toward […]
  • How Slow Website Speed Destroys Your Conversion Rates If you have a slow website it is time to do something about it! 1 in 4 People abandon a web page that takes longer than four seconds to load according to recent data. You could be losing valuable visitors just because your site is slow.
  • Convert More Sales through Email Marketing? Yes Please! Email Marketing Works Emails might seem “low-tech” for many marketers who are used to talking about social media and search engine optimization. The value of email marketing is still as high as ever though for turning contacts/visitors into buyers. In fact, companies using emails to drive sales are expected to increase not decrease over the […]
  • How to Advertise on Google Adwords – #PPC Advertising online can get complicated if you’ve never done it before. Luckily Google has provided amazing tools like the Keyword Tool, Traffic Estimator, and a host of other easy ways to get started. Here’s a simple infographic about advertising on Google with Adwords.
  • Worry About Winning Relationships Too Much and You Are Sure to Lose Relationships are the key to successful digital strategy. Your relationship with customers, media influencers, and industry experts are the difference between building a successful digital venture and giving up. Relationship building doesn’t have to be hard, but it does need a lot of work. Especially if you are trying to create lots of relationships to […]