Seth Waite

Hi, I'm Seth Waite, a content strategist, digital marketer, and avid technologist. You can find me on Twitter or you can find out how you and I can connect.


Interview on Content Strategy – Content Matters #32: Digi-physical

I was recently interviewed by Iain Griffith on Four-I’s podcast Content Matters. The interview highlighted the relationship with content strategy and the digital-physical space. It covers the spectrum of physical enhancing digital devices like Google Glass and the opposite end of the spectrum with digital unmanned devices like kiosks and in-store retail technology. Content strategy conversations then led to discussing the current work of using API-driven CMS system’s like and other custom applications.

I hope you enjoy the podcast!

Interruptions are the Spice of Life

Interruptions can be viewed as sources of irritation or opportunities for service, as moments lost or experience gained, as time wasted or horizons widened. They can annoy us or enrich us, get under our skin or give us a shot in the arm. Monopolize our minutes or spice our schedules, depending on our attitude toward them.”

-  William Arthur Ward

Convert More Sales through Email Marketing? Yes Please!

Email Marketing Works

Emails might seem “low-tech” for many marketers who are used to talking about social media and search engine optimization. The value of email marketing is still as high as ever though for turning contacts/visitors into buyers. In fact, companies using emails to drive sales are expected to increase not decrease over the next year. Researchers are finding the internet’s most social platform for sending personal messages still has what counts – trust. Intelligent email marketing takes work, consistency, thoughtful testing and analytics, and strategic insights.

Worry About Winning Relationships Too Much and You Are Sure to Lose

Relationships are the key to successful digital strategy. Your relationship with customers, media influencers, and industry experts are the difference between building a successful digital venture and giving up. Relationship building doesn’t have to be hard, but it does need a lot of work. Especially if you are trying to create lots of relationships to help increase your influence and community. So what makes it seem so difficult?