I was recently interviewed by Iain Griffith on Four-I’s podcast Content Matters. The interview highlighted the relationship with content strategy and the digital-physical space. It covers the spectrum of physical enhancing digital devices like Google Glass and the opposite end of the spectrum with digital unmanned devices like kiosks and in-store retail technology. Content strategy conversations then led to discussing the current work of using API-driven CMS system’s like Prismic.io and other custom applications.
I hope you enjoy the podcast!
It’s not easy being a marketer in the digital age. With so many data “opportunities” it’s difficult to find the line between helping you provide value to consumers and becoming manipulative and creepy.
Winning Retail Customers
No matter what kind of business you run, the key to success is new customer acquisition. Acquiring new customers is the life-blood of your business. It’s not enough though to acquire new customers.
Interruptions are the Spice of Life
“Interruptions can be viewed as sources of irritation or opportunities for service, as moments lost or experience gained, as time wasted or horizons widened. They can annoy us or enrich us, get under our skin or give us a shot in the arm. Monopolize our minutes or spice our schedules, depending on our attitude toward them.”
- William Arthur Ward
How Slow Website Speed Destroys Your Conversion Rates
If you have a slow website it is time to do something about it! 1 in 4 People abandon a web page that takes longer than four seconds to load according to recent data. You could be losing valuable visitors just because your site is slow.
Convert More Sales through Email Marketing? Yes Please!
Email Marketing Works
Emails might seem “low-tech” for many marketers who are used to talking about social media and search engine optimization. The value of email marketing is still as high as ever though for turning contacts/visitors into buyers. In fact, companies using emails to drive sales are expected to increase not decrease over the next year. Researchers are finding the internet’s most social platform for sending personal messages still has what counts – trust. Intelligent email marketing takes work, consistency, thoughtful testing and analytics, and strategic insights.
How to Advertise on Google Adwords – #PPC
Advertising online can get complicated if you’ve never done it before. Luckily Google has provided amazing tools like the Keyword Tool, Traffic Estimator, and a host of other easy ways to get started. Here’s a simple infographic about advertising on Google with Adwords.