Hi, I’m Seth Waite: I write about digital marketing, content strategy, ecommerce, conversion rate optimization and much more. I live in Las Vegas and work for RevUnit a digital product development & marketing company.
I’ve worked with big brands like Walmart, Sam’s Club, Proctor & Gamble, Autozone, Mayflower, United Van Lines, School of Rock, Dr. Scholl’s, PetSmart, Banfield, and others on content strategy, digital marketing and technology. My experience comes from a variety of traditional and digital agencies (Rockfish, SmashMetrics, and RevUnit) and working in-house as Director of Marketing at a hyper-growth ecommerce company.
In 2013 I founded a digital agency (SmashMetrics) built on doing digital marketing and metrics using a unique agile marketing methodology. After growing the company’s intellectual property and client list SmashMetrics was acquired by RevUnit – a unique digital product development shop in Bentonville, Arkansas with offices in Dallas and St. Louis. I stayed on and joined the RevUnit team to lead the Marketing & Metrics practice and open the RevUnit office in Las Vegas.
Since joining RevUnit I have become the Chief Marketing Officer. My responsibilities include leading global strategy, executive management, brand management, marketing & sales, and the operations for the Marketing & Metrics services team.
My professional experience also includes speaking engagements and workshops for the following topics:
- Digital Marketing
- Content Strategy
- Disruptive Innovation
- Landing Page Optimization
- Phygital (Physical + Digital)
- eCommerce Strategy & Optimization
- Emerging Technology