Seth Waite is the Chief Growth Officer of RevUnit. Seth Waite is an expert problem solver, strategist, and tech enthusiast. His far-reaching background in content strategy has influenced his commitment to impactful storytelling in everything he produces – helping to create an emotional connection between a brand and its audience.
What makes Seth such a dynamic force is how well rounded he is. He understands business strategy, marketing, sales, and the digital transformation of enterprise workforces. With such a diverse skill set, Seth adds value to every conversation and problem he’s brought in on. Seth lives in Las Vegas and works for RevUnit a digital product development studio.
Seth has worked with big brands like Walmart, Sam’s Club, Proctor & Gamble, Autozone, Mayflower, United Van Lines, Toll Brothers, AutoZone, School of Rock, Dr. Scholl’s, PetSmart, Banfield, and others on content strategy, digital marketing & growth, and technology. My experience comes from a variety of traditional and digital agencies and studios (Rockfish, SmashMetrics, and RevUnit) and working in-house as Director of Marketing at a hyper-growth e-commerce company.
In 2013 I founded a digital agency (SmashMetrics) built on doing digital marketing and metrics using a unique agile marketing methodology. After growing the company’s intellectual property and client list SmashMetrics was acquired by RevUnit – a unique digital product development shop in Bentonville, Arkansas with offices in Dallas and St. Louis. I stayed on and joined the RevUnit team to lead the Marketing & Metrics practice and open the RevUnit office in Las Vegas.
Since joining RevUnit I have become the Chief Marketing Officer. As the role has expanded, my title has changed to Chief Growth Officer. My responsibilities include leading global strategy, executive management, brand management, marketing & sales, and the operations for the Product Adoption team.
My professional experience also includes speaking engagements and workshops for the following topics:
- Growth Strategies
- Lean Startup
- Digital Marketing
- Content Strategy
- Disruptive Innovation
- Landing Page Optimization
- Phygital (Physical + Digital)
- eCommerce Strategy & Optimization
- Emerging Technology