• The challenge with gathering personal data It’s not easy being a marketer in the digital age. With so many data “opportunities” it’s difficult to find the line between helping you provide value to consumers and becoming manipulative and creepy.
  • Winning Retail Customers No matter what kind of business you run, the key to success is new customer acquisition.¬†Acquiring new customers is the life-blood of your business. It’s not enough though to acquire new customers.
  • How Slow Website Speed Destroys Your Conversion Rates If you have a slow website it is time to do something about it! 1 in 4 People abandon a web page that takes longer than four seconds to load according to recent data. You could be losing valuable visitors just because your site is slow.
  • Convert More Sales through Email Marketing? Yes Please! Email Marketing Works Emails might seem “low-tech” for many marketers who are used to talking about social media and search engine optimization. The value of email marketing is still as high as ever though for turning contacts/visitors into buyers. In fact, companies using emails to drive sales are expected to increase not decrease over the […]
  • You Are a Publisher CEO and Founder Kristina Halvorson from Brain Traffic talks about content strategy on the web. “You Are a Publisher” is the premise for the keynote address given at a conference of Content Strategist because as Halvorson comments – the moment something goes online and then it never goes away!