Email Marketing Works
Emails might seem “low-tech” for many marketers who are used to talking about social media and search engine optimization. The value of email marketing is still as high as ever though for turning contacts/visitors into buyers. In fact, companies using emails to drive sales are expected to increase not decrease over the next year. Researchers are finding the internet’s most social platform for sending personal messages still has what counts – trust. Intelligent email marketing takes work, consistency, thoughtful testing and analytics, and strategic insights.
If you are new to marketing emails or would like a refresher, check out the KISSMetric Beginner’s Guide. You’ll find simple ways to get started with turning site visitors into signups and sales.
See what Monetate.com found were the best ways to drive more conversions through email marketing: