MarTechExec recently interviewed me to find out how to build a successful advertising campaign. You can see my response below and the rest of the presentation.
“Do lots of testing. The relationship between a brand and an audience is constantly evolving. You should never take what you don’t know for granted. The best way to elevate the effectiveness of your ads is to produce bold, diverse variations of your ads. Then put them in front of real people in your ideal audience. Your conversion rates, volume of conversions, and cost per conversion will tell you which to choose.”
