CEO and Founder Kristina Halvorson from Brain Traffic talks about content strategy on the web. “You Are a Publisher” is the premise for the keynote address given at a conference of Content Strategist because as Halvorson comments – the moment something goes online and then it never goes away!

Outline

  • Content Audit/Inventory
  • People Resources
  • Content Plan
  • Accountability
  • Measurability

What do you think of her assumptions about the future of content?

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