Collaboration in the workplace isn’t always easy and adding technology to the mix doesn’t always make collaboration better. Recently, I was asked to provide insight into how RevUnit uses digital technology to collaborate at work. I provide a few perspective about how important being intentional about your technology use matters. You should develop a strategy for collaboration in the workplace and stick to it.

From AdWeek:

“Too many companies expect SaaS collaboration tools to magically solve their productivity and communication challenges,” said Seth Waite, chief strategy officer at RevUnit. “You can’t just buy a subscription and hope for the best. You have to implement them strategically and communicate how the organization should use them.“

Waite’s team found success with their collaborative tool by defining an “etiquette” for communication, which is relayed to each employee as they are onboarded into the company. This way, everyone is always aligned on how best to communicate through these tools.

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